CWC Executive Summary
Curated Community Platform to find Your own Wellness Code
Why CWC?
With US healthcare cost at 18% of GDP and diverse mind-body ailments expanding, our search to find the right wellness code intensifies. This need is even more for the 4 million South Asians excluded from US clinical trials, while being exposed to the highest risk of heart, diabetes and other diseases prone to their genetic composition. CWC’s 3 years of experiments indicate a strong demand for a Wellness Movement for the South Asian diaspora globally that enable individuals to successfully discover to own “code” to wellness.
CWC Solution
CWC offers a curated platform for evidence based Western and Eastern Wellness Best Practices focusing on preventive care, diet and lifestyle, to crack the mind-body Wellness Code of the individual. It’s powered by an innovative and dynamic Wellness Ecosystem of Doctors, Service Providers, Health Heroes, Coaches, Support Groups, Med School Researchers, Health tech companies, Entrepreneurs and institutional partners worldwide.
Community Resources & Activities
Our survey confirms the following mix of resources to service and engage the community. We will deepen our survey, diversify and enhance sample size to derive the best fit to build further traction to come out with a fully curated platform with B2C plus B2C2C features.
Community Engagement (looking at more GTM channels)
Offerings
- Online and In-person Events
- Focus on physical and mental health
- Targeted Learning Programs
- Personalised Content and Search
- Individual goals and process tracking
- Marketplace for relevant products and services
- Available globally on mobile
- Community Programs
- Mind-Body Wellness focus
- Hybrid model (Online + Onsite) for Events & Membership
- Global Outreach – US, India + 3 other Countries initially
- Personalised Content and Search
- Micro learning, Courses and Practice Tools
- Digital Platform & Apps
- Marketplace with Products and Services
Snapshot
Mobile App with Khushi DA for outreach, scaling and engagement. Help community to climb the Wellness Best Practices Ladder focusing on Diet + Lifestyle & Preventives
Target Community Impact
Local South Asians & those Worldwide with Programs for Seniors, Youth, Women plus major Ailments associated with community genetics (4M+ South Asians in Bay Area + 21M Worldwide)